I don't know what business to do and feel lost

When facing entrepreneurial confusion, it is recommended to prioritize evaluating feasibility from three dimensions: personal interests, market demand, and resource matching. The common low-risk directions mainly include community services, skill monetization, health industry, cultural creativity, digital products and other fields.

1. Community services

Community fresh food delivery, household services, pet care and other livelihood needs have sustained stability. This type of business has relatively low start-up capital and can be operated through lightweight methods such as WeChat communities, making it suitable for entrepreneurs who are good at interpersonal communication. The focus is on establishing trust relationships and word-of-mouth communication, emphasizing service standardization and response speed.

2. Skill monetization

transforms professional skills such as photography, programming, and writing into paid services, such as self media content creation, online education and training, etc. This model relies on individual ability accumulation, and in the initial stage, market demand can be verified through platform order acceptance. It is recommended to choose a vertical subdivision field and establish a professional image through case studies. There is room for growth in the health industry, including fitness guidance, nutrition counseling, and mental health services. Relevant qualification certification is required, and a combination of online and offline modes can be used. Pay attention to distinguishing the boundary between professional services and medical behavior, and suggest starting from lightweight services such as group courses and health management.

4. Cultural and Creative

Creative projects such as handicrafts, cultural and creative design, and short video production are suitable for entrepreneurs with personalized expression needs. The key lies in content differentiation and IP incubation, which can be tested through user feedback on social media. We need to balance artistry and commercialization, and establish sustainable monetization channels.

5. The marginal cost of developing digital products such as mini programs, e-books, and paid courses for knowledge is relatively low. It is necessary to clarify the pain points of the target users and adopt the minimum feasible product for rapid iteration. It is recommended to choose tool or educational tracks, focusing on user experience and data feedback optimization.

In the early stages of entrepreneurship, it is recommended to conduct sufficient market research, such as setting up stalls for trial sales, pre-sale crowdfunding, etc., to verify business hypotheses. Maintain light asset operations and prioritize projects with high repurchase rates and stable cash flows. Simultaneously pay attention to policy support areas such as rural revitalization and silver economy. Regularly conduct SWOT analysis to adjust strategies, and initially consider part-time entrepreneurship to reduce risks. Establishing a community for entrepreneurs to communicate and obtain industry information is more important to maintain sensitivity to market trends.